Reactive

Insight & Strategy

• Crossing the Chasm	by Geoffrey A Moore
  Permission Marketing: Turning Strangers Into Friends And Friends Into Customers	by Seth Godin
  Purple Cow: Transform Your Business by Being Remarkable	by Seth Godin
  Free Prize Inside: The Next Big Marketing Idea	by Seth Godin
  Unleashing the Ideavirus	by Seth Godin
  Blink: The Power of Thinking Without Thinking	by Malcolm Gladwell
  The Tipping Point: How Little Things Can Make a Big Difference	by Malcolm Gladwell
  Drilling Down: Turning Customer Data Into Profits With A Spreadsheet	by Jim Novo
  Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers	by Robert Scoble & Shel Israel

  CIO Magazine	The ultimate source for any Chief Information Officer
  Harvard Business School Press	Research from leading academics and industry experts
  eMarketer	"The First Place to Look" for market research and trend analysis for the web
  Marketing Experiments	Results for analysis done on a wide variety of online marketing methods
  Marketing Vox	An online resource of important industry news for marketers and media professionals
  Marketing Profs	Strategic and tactical know-how for Internet marketing professionals through provocative articles and commentary
  Marketing Sherpa	Practical information such as news, interviews and case studies for online marketers
  The Cool Hunter	Today's most relevant styles and trends covering genres such as fashion, music, urban living, designer and cultural trends
  Trendwatching	Emerging consumer trends and findings in free, opinionated Trend Briefings
  PEW Internet and American Life Project	Reports on the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life
  Web Analytics Association	Packed with information for the purposes of understanding and optimising web usage
  American Marketing Association	The AMA’s Web site provides valuable news and resources for marketing professionals

  Experience Curve	Insights of marketing and customer experience from the Social Media Integration Manager for the video game group at Nokia
  Seth Godin	The author of bestsellers such as All Marketers are Liars and Small is the New Big
  Guy Kawasaki	Commentary from a marketing guru with the personal mantra to "empower entrepreneurs"
  Forrester's Marketing Blog	Posts on everything from brand marketing to social networking from Forrester Research
  Marketing Profs: Daily Fix	Daily commentary on a variety of marketing topics
  Church of the Customer	Blogging on the effects of word of mouth on customer loyalty from two experts in the field
  Creating Passionate Users	Fascinating information on how the brain works and how to exploit it for better learning and memory
  Futurelab	A marketing and strategy innovation blog
  PSFK	Ideas, trends and inspiration on topics from advertising to fashion and lifestyle

  GrokDotCom	An RSS feed on ways to improve your Conversion Rate and the persuasiveness of your Web site
  Customers on Fire	Weekly podcasts on the topic of co-creation, co-creative business, technology and social media
  The Art of Online Marketing and Entrepreneurship	A directory of podcasts on the art of online marketing and entrepreneurship
  Across the Sound	Marketing guru Joseph Jaffe discusses the world of new marketing, media and PR on the Across the Sound podcast