Reactive RSS

Life at Reactive

Wed, 01 Feb 2012 10:06:00 GMT

Want to know what it’s like to work at Reactive? On any given day, in each of our five offices (Melbourne, Sydney, London, Auckland & New York), you’ll find us brainstorming a pitch, sketching a Web site design, coding a new feature and typing out a new proposal. There are post its on walls, music softly playing and coffee machines are always running.

We look to foster a culture of creativity in our hires. We’re known for pushing innovation in our projects and this is shown by the ambitious and inquisitive people we tend to attract. We have employees with a variety of backgrounds working here and it tends to influence the work we do.

As a global agency, every employee has the opportunity to work in another office which is a unique proposition that not many agencies can match.

So who has swapped one office for another? In the past few months, the following opportunities have been created:

• Carl, previously General Manager for Reactive Sydney, moved to the USA to open up our most recent office in New York.

• Alex, a Web Developer in our Melbourne office for of nine years, swapped the sunny skies of Melbourne to work in our London office at the height of winter. That’s commitment!

• Liesl, Online Marketing Analyst at Reseo, (our search marketing division), couldn’t resist the chance to work with Reactive in New York.

At our headquarters in Melbourne, we work in funky Fitzroy, just blocks away from some of the best coffee around. In Sydney, we’re in creative Surry Hills while in New York City; we’re joining the digerati in Dumbo, Brooklyn. In our offices around the world, our benefits and perks include yoga classes, weekly fruit deliveries, happy hours and in Melbourne, we have a Big Breakfast every fortnight where our General Manager cooks pancakes, bacon and sausages. Other perks include bike storage, lockers (and a towel service!), weekly BBQs on the deck in Sydney and annual Christmas parties for staff (and one for the kids!).

Reactive cares about creating a cultural environment where our team can thrive.

Want to make an impact? Come join us!

(Carl, Liesl and Ash in New York)

Domain names to expand beyond dot-com

Mon, 16 Jan 2012 11:08:01 GMT

ICANN (Internet Corporation for Assigned Names and Numbers), the international authority over top-level domain names, will dramatically increase the number of domain name endings to allow companies and organanisations to create domains for their brands (such as .ford or .facebook) or create generic names (.car or .music).

AdAge recently detailed what this means for brands and how they can prepare. Read more about it here.

What does CES mean to marketers?

Thu, 12 Jan 2012 11:22:42 GMT

Tim O'Neill, Co-Founder and Joint Managing Director of Reactive, recently wrote an article for B&T magazine. In the article, he discusses how marketers can leverage certain technologies that have been unveiled at CES, the Consumer Electorics Show that is currently happening in Vegas. Click here to read more.

Most Contagious 2011

Thu, 05 Jan 2012 10:05:10 GMT

Here at Reactive we love the annual Most Contagious list, and the December 2011 edition is no exception. It’s an inspiring collection of the best digital campaigns, projects, movements and games from 2011 – you can download the PDF from here;

We have taken all of the links from the list, and saved them in a handy searchable, tagged Delicious Stack – so next time you’re looking for inspiration check it out; http://delicious.com/stacks/view/GwBsoP

Reactive R&D Day: The Recap

Tue, 03 Jan 2012 16:59:01 GMT

Some people call them hackathons. Others say they’re Hack Days. Reactive hosts Research & Development (R&D) Days and this year, Melbourne kicked off the first R&D day, inspiring the other offices around the world to follow suit.

For an entire day, our office switched off regular work and channelled creativity and innovation as we looked to come up with out-of-the box ideas for projects we find interesting. After a week of collaborative brainstorming, R&D Day started with off with people breaking off in teams or working solo and the ideas and energy in the office started flourishing.

Everyone presented their work to the office and there are a lot of rich ideas that we’re excited to work on. The next Reactive office in line to organise an R&D is Reactive Sydney- here’s to seeing what our Sydneysiders come up with!

Want to know what we created? Here are just a few of the great ideas that were presented:

1. We ate pizza while we listened to the presentations.

2. Chris, Chief Search Engineer for Reseo, researched new reporting tools for Reseo to use to cut down the amount of time it currently takes to do reports.

3. Hiedi, Diana and Nick created a company introduction video for newcomers to Reactive.

4. Nick was impressed.

5. Ophenia discussed developing a set of workshops to discuss the ways Reactive and Reseo can create new opportunities together.

6. Sam looked into responsive web design and created a Web site to illustrate how it works.

7. Tess, Drew, Adam, Shane and Charmaine worked on a internal screen for our reception area that shows Reactive's recent work via rss off our web site, company announcements, Reactive Twitter feed and more.

The Sports Revolution Will Not be Televised

Wed, 21 Dec 2011 15:42:40 GMT

Stephen Foxworthy, Strategy Director for Reactive, recently wrote an article for Digital Ministry on the impact of Youtube on sports broadcasting. Click here to read more.

Breaking Free From the Shackles of your Digital Strategy

Thu, 17 Nov 2011 11:19:54 GMT

Is your digital strategy constraining itself? Jason Ross, General Manager for Reactive Sydney, explains how strategists and planners need to constantly come up with new and creative ways to drive ideas within a framework that is clear and open to change.

Click here to read more.

The Mobile Optimization Strategy Every Brand Must Employ

Wed, 02 Nov 2011 11:30:20 GMT

With the rapid growth of mobile services, ensuring effective utilisation of your mobile browser and mobile application is imperative for a companies success. New research from Gartner suggests that by 2015, companies will generate 50 per cent of Web sales via their social presence and mobile applications. In this article on iMediaConnection, Jason Freidman discusses the mobile optimization strategy every brand must employ. Some key findings the author shares:

• Marissa Mayer (Vice President of Location and Local Services at Google) said in June that local searches comprise 40 percent of all mobile searches on Google

• In a recent survey by Adobe, shopping on mobile devices is on the rise, with 29 percent of respondents spending at least three hours each week shopping on mobile sites

• It is essential to create a mobile landing page for each location as the majority of mobile searches are highly local by nature

• Visual features correlate positively with user satisfaction and engagement. The features most likely to increase consumer purchases are alternate images, videos and Side-by-side product comparisons

For further information, read the article here.

Reseo Staff Series: Meet Ophenia, Online Marketing Analyst

Thu, 20 Oct 2011 17:30:41 GMT

In 2007, Reactive created a division dedicated to search engine marketing called Reseo. Headed by Chris Thomas, Reseo is a full service Online Marketing and Search Engine Optimisation agency. We sat down with Reseo employee Ophenia (pictured), to learn more about the fast growing world of SEO Marketing.

Can you tell me a little about yourself?

I am Ophenia Liang, a Chinese girl who loves Melbourne. I started my journey in the online world 4.5 years ago in a consulting firm in Mumbai India. After spending some time in India, New Zealand and China, I started a Masters degree in Marketing at the University of Melbourne. I started work at Reseo after I finished my studies.

What is your job?

I work as an Online Marketing Analyst at Reseo. My job involves client relationship management, online campaign strategy development, campaign implementation and evaluation.

Can you describe the work that Reseo does?

Reseo is a search marketing company. Our work encompasses Search Engine Optimisation, Google AdWords campaign creation and management, Google Analytics set up and data analysis, Yahoo SEM and Baidu SEM in Chinese campaigns management, website conversion optimisation and website user testing to gain useful insights from web users.

What does a typical day involve?

I start by reading about news in the industry to ensure I am kept up-to-date with current topics and features. Then I ensure all the online campaigns are running properly and are well-optimised. I usually start working on projects which involve analysing web data and come up with insightful recommendations to help clients solve their marketing problems, so they can make decisions based on our findings. I also build online campaigns according to the clients marketing needs, our findings and their campaign agenda.

I really enjoy client visits. Educating clients about online marketing is a big part of my job, which I like a lot because it makes me feel I am helpful.

What drew you to Reseo?

I met Chris at a Search Marketing Expo in Sydney and found out about the work Reseo does. I enjoy working here. We have weekly celebrations with beer and food, a company yoga class, and have a monthly big breakfast where the General Manager cooks breakfast for everyone. It’s the best place I’ve worked at so far.

Free Cash! (Government Grants Directory from AIMIA)

Wed, 14 Sep 2011 17:48:43 GMT

As friends of AIMIA (the Australian Interactive Media Industry Association), we recently helped them put together a list of grants that are available in Australia.

The Governments Grants Directory enables AIMIA members (and you) to be better informed about current and relevant grants and how to apply for them. The directory was compiled with the help of Treadstone.

To view the full Grants listing, visit the AIMIA site.

Friday Fun: Auto digital campaigns

Fri, 09 Sep 2011 14:05:26 GMT

Some Friday fun, below are six recent interesting digital campaigns from the auto industry, a mix of virtual showroom, interactive film, event, advertising and augmented reality. Enjoy.

Toyota Racing’s Sponsafier

Who said that Flash was dead? They clearly haven't played with the Sponsafier, probably the best example of a ‘custom paint job’ site I’ve seen (a few of the Aussie car brands have done similar things, but not as well). The 3D graphics are of PS3 quality, and it has the most fun loading screen I’ve seen for ages.

The idea behind the site is to customise the livery of a Toyota Camry Cup Car, preview it (in 3D) then challenge your friends. It’s a feature-rich site that this short post won’t do justice to. Go check it out for yourself.

Mercedes Drive&Seek interactive movie

This microsite is a promotion for the new C-Class Coupe, on first glance it’s hard to know if this is a pastiche or for real. Fortunately the script, direction and acting improve and become pretty interesting.

The challenges are simple yet hard, and dying comes easily. Fortunately the death scenes look great (a style reminiscent of Red Dead Redemption) and there is a nice “Turn back time” which lets you resume the film. It’s funny to see product placement of another brand in a microsite, spot the glamour shots of IWC watches throughout.

The interactive elements of the film are not particularly impressive, but nonetheless the site succeeds in making the C-Class Coupe look fantastic, I’d love to test drive one.

Hyundai Accent 3D projection mapping

This is by far the coolest and most ambitious 3D projection mapping stunt I’ve seen, this event in Kuala Lumpur for the Hyundai Accent includes a real car ‘driving’ on the side of a building.

You’ve got to respect the amount of work that goes into a stunt like this, four months in the planning and a spectacular visual result. No interactivity from what I can tell, which would have been a nice addition with all those mobile phones out and about.

Toyota Vision Multi-touch wall

An amazing demonstration of multi-touch digital wall displays for Toyota, this was used at the North American International Auto Show (NAIAS) in Detroit.

The installation consisted of three side-by-side, 82” multi-touch LCD screens, with interactive content and beautiful production values. This is the kind of project agencies dream of!

Volkswagen BlueMotion Roulette

This site promotes the fuel-efficiency of the new Golf BlueMotion. Site visitors can ‘place a bet’ on how far the Golf can drive on a single tank, with the interface being a map (using Google Maps and Street View) of the E6 - the Norwegian equivalent to Route 66.

If you can read Norwegian, check out the site www.bluemotion.no, if not the video case study explains the concept.

A nice site with interesting use of the Maps API and great tie-in to the car’s main selling point.

Golf Cabriolet Augmented Reality App

Another Golf campaign, this time from France. This is an augmented reality showroom, which lets you explore the Golf on your phone (or iPad2) and do all the things you’d expect from a Web-based interactive showroom, such as exploring the vehicle, changing the body colour and customising the car.

As with most AR it’s a little gimmicky, but would probably have received a far bit of media attention for doing something innovative.

*Volkswagen Virtual Golf Cabriolet app pictured.

Reactive Staff Series: Meet Jason, General Manager Sydney

Fri, 02 Sep 2011 15:37:02 GMT

With former General Manager of Reactive Sydney Carl Panczak heading to New York to open our fifth office, we had a very special vacancy to fill. Enter Jason, who made the move from London to Sydney to take this role. Jason tells us about industry trends and what he has planned for Reactive Sydney.

Can you tell me a little about yourself, your background etc?

My digital career started over 20 years ago as a video games recording artist – it was just for a bit of fun and I didn’t realise then that it would set me off on a digital career. Most recently, I’ve been CEO (big title for a GM role) for a successful London based digital agency. The reason I made the move to Australia? Well, after reading recently that 4 of the top 10 best cities to live in the world are here in Australia, that shouldn’t be too hard to understand right … that and the fact that Reactive is going places of course!

What are the biggest differences in the digital agency industry in London and Sydney?

Perceptions. There seems to be a perception that Australia lags behind the rest of the world. But the market here is very developed indeed. With everything from niche agencies providing specialist services like UX, QA, SEO, mobile development etc. to larger full-service agencies, Sydney is very well established. Needless to say, London work tends to be more internationally focussed with many global HQ’s being based out there (and budgets may therefore be larger) – but at the rate Australia has been booming onto the global stage, I think we can expect that perception to change rapidly.

What trends are you seeing clients start to ask for?

I’d say it’s Strategy. Whether we’re commissioned to deliver an eCommerce site or work on a 3 year strategy, clients today expect us to take a strategic approach to whatever solution we’re working on for them. To consider all channels, understand their audiences, be clear on what we’re setting out to achieve and vitally, how to measure success.

What do you think Reactive’s value offerings are?

I guess to really understand what our value offerings are (i.e. the things that make us stand out) you need to understand more about our staff. You only need to work with Reactive for a short time, before you feel the passion and curiosity that drives the team. That’s the real value we bring and it boils down to the individuals, and the way we recruit. As a client, you work with designers who are passionate about UX, developers who care about quality and overall clients get much more than they expect when working with us.

Any changes in store for Reactive Sydney?

I hope so – it’s a massively exciting time for Reactive. Whether it’s our positive progress with the plans for global expansion or growth across our international offices, we are constantly evolving the way we work to ensure we can continue producing inspiring creative and technical sound solutions, irrespective of what’s thrown at us. Plus … we’re going to set up the very first Sydney Reactive five-a-side team … name TBC – submissions welcomed!

Getting more women working in digital

Tue, 30 Aug 2011 13:54:47 GMT

Yasmin Quemard, Strategist at Reactive Sydney & SheSays power organiser wrote the following article which appeared in B&T.

We often have to explain the women only policy behind the SheSays group by explaining that we’re not a bunch of angry feminists. It is women-only, but that doesn’t seem so wrong when you consider the flipside – boardrooms that feel exclusively ‘men only’.

SheSays is a group established to encourage more women into the digital industry. We do this through a program of events, mentoring and awards. And what started as a small London-based group is now a 3000-strong member network operating in seven cities.

Contrary to some initial opinions, SheSays is not an excuse for women to get together and start ‘man bashing’. Top on the list for discussion are the things that matter to us and how we do our jobs – everything from juggling children and clients, to keeping up with the latest industry trends.

So if you’re an angry feminist I’m afraid you’ll be sorely disappointed.

My first experience with SheSays began in the United Kingdom and left me feeling more than just supported – I walked away with the Golden Stiletto Award and a trip to Sweden’s Hyper Island. Each year, SheSays celebrates creativity in digital with the annual Golden Stiletto award. And as its first winner, I feel compelled to carve the way for many other worthy winners here.

Aside from the glitz and glamour of awards, SheSays holds regular events showcasing some of the most inspirational and influential women in digital. Next year, we hope to launch in Australia the popular mentoring program Who’s Your Momma.

Luckily I am not alone in this mission– Kara Jenkins, award-winning Creative Director based in Melbourne is also keen and will be running the southern arm of SheSays. After a recent epiphany-inducing trip to Cannes, Kara decided it was time to address the balance – a lonely 3% of top creative roles globally in the ad industry are women.

As you can see, what’s driving the women of SheSays doesn’t come from a negative place, quite the opposite. We’re motivated by making a positive change – more women in digital, and in the boardroom please.

First event for SheSays 2011 is happening on Thursday, 25 August. Email shesays.sydney@gmail.com for more details.

Reactive Staff Series: Meet Gabriel, Art Director Reactive Sydney

Tue, 30 Aug 2011 12:38:58 GMT

Gabe is new to Reactive but is already settling in nicely. We decided to interview him to get to know him better.

Can you tell me a little about yourself, your background etc?
I've been working as a Digital Designer since 2005. I started in a small little advertising agency, before spending 2.5 years at News Digital Media. I worked across their suite of sites such as news.com.au, foxsports.com.au, thedailytelegraph.com.au and theaustralian.com.au.

From news, I moved to a Customer Centred Design consultant called Different where I worked for 2.5 years as a Principal Visual Designer, then more recently as the Design Director for their visual design team. I worked with clients such as FOXTEL, Channel Ten, AUSTAR, NAB, Westpac, Media Monitors etc.I have a thing for typography, photography and love getting my hands dirty in code. I used to script quite a bit of flash campaigns and still have a soft spot for it. I spend my weekends playing football, socialising and spending time with my beautiful little 4.5 month old boy, Santiago.

What drew you to the creative industry?
I love visual communication and expressing information in a visual way. Since I was young, I've always had a passion for digital media and graphic design, so I think a digital designer was a perfect fit for me.

How did you make the step from designer to art director? What is different about being an AD vs. a designer?
I think the biggest step for me was being confident in the way you communicate your design. It's key to be able to successfully deliver fantastic visual work that meets a clients brief, but its just as important, if not more, to be able to successfully communicate your design to a client.

What are a few of the most common yet easily fixable mistakes that you see in design today?
Jumping straight onto the computer when having to design something. One of my biggest learning curves was to take a step back from the screen, and sketch, take photos and iterate designs or concepts away from the computer. I found by doing so I was able to be much more creative because I stopped thinking in the digital realm.

What drew you to Reactive?
The amazing creative work. I've wanted to work for an agency that delivers amazing creative that speaks for itself and isn't afraid to be different. I feel Reactive definitely drives creative innovation and that’s something I love.

Half of Us Project

Wed, 24 Aug 2011 11:18:16 GMT

Reactive designer Ash and her partner Karan have launched an inspiring site to help raise funds for cancer. ‘Half of Us’ is a half day of illustration for the one in two people that will be diagnosed with cancer. The aim is to create 12 illustrations in 12 hours, with the prints available for sale. The illustration marathon is to be held on Saturday, 27th August 2011 from 9AM until 9PM in Melbourne, Australia.

A Web site has been created with more info as well as a Twitter account where Ash and Karan will be live tweeting their project on Saturday. We encourage everyone to check out their site and make a donation to a good cause!

Reactive Melbourne Big Breakfast

Fri, 19 Aug 2011 09:52:33 GMT

What’s better than a family breakfast?

Not a lot according to the Melbourne Reactive office. Which is why every third Friday the gang gather in the family kitchen for the infamous Big Breakfast.

Come 9am the kitchen is a hive of activity with Simon our General Manager perfecting his pancake flipping skills and Gemma our Office Administrator cooking eggs and bacon that would make Melbourne’s most prestigious cafés proud.

There’s croissants and jam, toast and fruit, coffee to kick start the day and chilled tunes filtering through the speakers. One things for sure there’s not a better way to start the day than returning to your desk with a tummy full of goodness and the end of another great week in sight.

Emotional interface design

Thu, 11 Aug 2011 09:56:33 GMT

in•ter•face

a common boundary or interconnection between systems, equipment, concepts or human beings

We use interfaces every day. Some interfaces are interactive, others are passive. Some interfaces can be perceived by touch — ticket machines, video game consoles. Some interfaces are intangible — computer operating systems, web application software.

Tangible or not, interfaces are ways for us to interact with systems and equipment, whether it is a ticketing database or our computers' stored memory cache.

In this article, we will focus on web interfaces such as account sign-up forms, web-based applications and shopping cart processes. For a relatively frustration-free user experience with web interfaces, the user must perceive the process as easy, simple and intuitive. Additional elements of fun and wit will also add dynamism and personality to an otherwise dull, logic-fueled process.

Fine-tuning the user experience is key to crafting a solid web interface. An interface should not be excessively designed; instead it should guide the user subconsciously through, for example, the task of purchasing a dress online, with strong and cleverly positioned visual cues.

So the question for us as designers is: how do we craft an easy to use, intuitive interface or platform which is also fun and engaging for users? More succinctly, how do we enhance the experience without diluting the core functions of what they seek?

Here's a list of some suggestions to how we can improve existing web interfaces:

Define functions clearly
The act of pressing a button at the end of a form usually represents the cumulative effort of filling in important personal details. The button should describe what it does in a few words, such as "Submit details" or "Sign up now". It should not just say "Enter" or "Submit".

Show some personality
Second only to pictures, words are the most powerful tool you can use to convey personality in your checkout or account sign up form. A good example is MailChimp's sign up page, where clicking every form field will describe the information you should provide. The details of the "Forever Free Plan" shown are also reassuring and enticing to first-time users who worry about making payment straightaway after sign up.

Respond, respond, respond
This is perhaps the most important issue to keep in mind when designing an interface. We should always design for response to users' actions. When you've got a real human being waiting at the other end of the screen hoping for acknowledgement of what they've done, you should always inform them of what is happening with visual cues. Consider popup messages with a green tick to confirm checkout or sign up success, a scrolling wheel to indicate an ongoing process, and button states that activate only when a form's required fields have been filled out.

Lastly, keep it simple
If it's not necessary, don't hold on. Adding extra steps and asking for required information when it's really not needed only puts more obstacles ahead of a user who is simply looking to sign up for your service. You don't need your user's credit card details three months before he decides to buy your product!

With this list, I hope that we're closer to designing true interconnection between systems: the user (human) and your interface (made by humans who provide the service). As always, use clear language and correct visual metaphors — your customers will thank you for it!

Film Review: Typeface

Fri, 22 Jul 2011 19:48:40 GMT

Recently, I came across an American short film called “Typeface”. It is nothing like the other well-known typography film (if you’re not a designer, it’s “Helvetica”). This film isn’t a celebration of the success of a single typeface. Instead, it is a documentary that explores the slowly disappearing art of wood type.

“Typeface” takes place at the Hamilton Wood Type Museum in Two Rivers, Wisconsin. It is a quiet, rural town with an aging population. On first look at the museum entrance, you can sense that the town is struggling – their streets and buildings look outdated, empty and depressing. Back in 1880, the Hamilton Wood Type Company was the biggest employer for more than a century. They were enormously successful and had put all of its competitors out of business.

Today: Hamilton Wood Type and Printing Museum. Two Rivers, Wisconsin

What captivates me lies inside the museum, this place boasts an impressive 1.5 million wood types - all of which are handcrafted. Since the letters are not placed behind glass or partitions, any visitors coming into the museum are invited to touch and feel all the wooden type pieces. If you attend a workshop here, you’re even allowed to use them for printing!

The film also interviews a handful of creative people: they are graphic designers, art teachers and students. They all share the same interest in creating artworks using traditional printing techniques. The highlight of the film for me is watching the graphic designers cranking the giant letterpress machines and applying gooey inks to the wheels. The whole process is so mesmerizing; this film really captures those moments well. It brings excitement to the visual and tactile senses, it makes me want to go there and be a part of it.

In today’s digital age, it is inspiring to see designers and artists working hard to preserve all kinds of traditional techniques and analog crafts. Although the film is a little bit slow and vague at the beginning, it does eventually pick up and I found the letterpress scenes to be the most enjoyable. So if you are interested in graphic design or traditional crafts - go see this film!

Typeface, the documentary

http://typeface.kartemquin.com/

Related info: The Facebook Analog Research Laboratory

A screen printing studio and workshop founded by Facebook’s first Communication Designers, Ben Barry and Everett Katigbak. This workshop allows them to create hand-made posters and artworks for use at Facebook events and conferences. Check out photos of the workshop & recent projects at: http://designforfun.com/display.php?id=108&a=1.

Fab Fashion Blogs We Love

Thu, 21 Jul 2011 16:39:51 GMT

We like to think that fashion matters here at Reactive. Well-worn in jeans are perfect for those long days sitting in front of your computer while a pair of pumps sound oh so efficient when pacing the floor before a client meeting.

So when an internal survey asked what fashion blogs and magazines we read, we were delighted to share our fashion faves and pick up a few new ones as well. Jonesing for new fashion Web sites to add to your RSS feed? Check out our picks to add to your blog roll.

• Wit and Delight- http://katearends.com/blog/

• Not Couture- http://notcouture.notcot.org/

• Svpply- http://svpply.com

• Cupcakes and Cashmere- http://cupcakesandcashmere.com/

• Because I'm Addicted- http://becauseimaddicted.net/

• 9-5 chic- http://www.9to5chic.com/

• Style by Kling- http://stylebykling.nowmanifest.com/

• The Sartorialist- http://www.thesartorialist.blogspot.com/

• Refinery 29- http://www.refinery29.com/

• Fashion Toast- www.fashiontoast.com

• Style Bubble- stylebubble.typepad.com

• Oracle Fox-oraclefox.blogspot.com

• Where Did U Get That- www.wheredidugetthat.com

• Man Repeller- www.manrepeller.com

• Garance Dore- http://www.garancedore.fr/en

• The Locals- http://thelocals.dk/

• Caroline B-http://carolinesmode.com/caroline/

• Hel Looks-http://www.hel-looks.com/

• Facehunter-http://facehunter.blogspot.com/

• Tommy Ton-http://jakandjil.com/blog/

• Zanita-http://zanitazanita.blogspot.com/

• Mr Porter- http://www.mrporter.com/intl/journal.mrp

• Street style blog aggregator- http://streetpeeper.com/

• I love you- http://www.iloveyou-magazine.com/

• The Gentlewoman- http://www.thegentlewoman.com/

• Nail Burgerlar- http://nailburgerlar.tumblr.com/

reConnect with Reactive!

Wed, 22 Jun 2011 14:28:16 GMT

Reactive recently hosted reConnect, a social media breakfast briefing covering case-studies and social marketing best practices. It was a well-attended event with over 60 clients and friends from national brands interested in developing a stronger understanding of social media tools and strategies.

Speaking at the event was Kristen Boschma, Head of Online Comms and Social Media for Telstra, Stephen Foxworthy, Strategy Director for Reactive and Tim O’Neill, co-founder and Managing Director for Reactive.

Kristen spoke about how a company should engage its customers as a community and the importance of a better customer experience in the social media ecosystem. She referenced her role at Telstra and discussed how every employee understood the three factors of social media engagement (respect, responsibility and representation).

Stephen tackled approaches for creating a social strategy, including stats, tools and policy/governance considerations while Tim presented case studies from clients and used global examples of the best use of social media.

This was the second in a series of industry briefing events hosted by Reactive designed to ensure clients and invited brands are aware of the latest trends in social media and how to identify your company’s most promising social media opportunities.

For more information about future industry briefings from Reactive, please contact your local Reactive office.