Reactive

On the 4 March 2008, for the first time in its eight-year history, ksubi launched its first global online store.

Developed by web agency Reactive, the new website is described as ‘a juxtaposition of complexity and simplicity, it manifests a non-directional and straightforward search engine design format’.

ksubi’s signature tongue-in-cheek style, imbued with irony, has elevated the brand to cult status, and assisted in gaining global recognition for its clothing and aesthetic.

Reactive is a strategic design agency specialising in producing commercially successful websites and software applications for clients including STA Travel, Australia Council for the Arts, Mercedes-Benz Australia and British Airways.

Developed on Reactive’s enterprise CMS solution cManager 3.0, the solution combines best-practice Web design, with full eCommerce features including product catalogue, shopping cart, and order fulfilment.

The decision to promote and make available ksubi product online was encouraged by demand, and gives an incisive visual narrative into the brand’s history, projects, collections, as well as stockists and distributors. Most significantly, classic ksubi—from denim, fashion, eyewear, books and limited editions objects, can now be purchased online.

The site has been optimised by dedicated SEO / SEM agency Reseo to maximise organic search visitation.