Reactive

Reactive have launched a new Web site for British Airways, an online version of the popular High Life magazine: www.bahighlife.com

High Life magazine is on every BA flight worldwide, and the Web site offers a hundreds of travel articles from past issues.

High Life showcases varied features and articles, striking photography and an impressive range of contributors from the monthly magazine. Site visitors can browse the wealth of articles by category or can search for a specific destination or a specific contributor.

Reactive created the site in partnership with British Airways’ customer publishing agency, Cedar.

The new site launched along-side the October issue of High Life guest edited by Heston Blumenthal. A highlight of Heston’s food themed issue is a one-off opportunity to win dinner at his Fat Duck restaurant, a competition which is expected to drive thousands of readers to the new Web site.