Reactive’s digital work for Tesco Real Food fought off tough competition to win Best Digital Solution (Consumer) at the 2011 APA Awards in the UK. The APA International Content Marketing Awards, the world's leading awards for content marketing, received over 500 submissions this year.
Tesco Real Food was among good company in its category with the Web sites for Channel 4 Food, Manchester United, Virgin Media and Mazda all selected as finalists.
In their evaluation, the APA judges said “The entire site shows great functionality. Content such as the seasonal recipe and buying option really adds to the site’s practical purpose. With such fantastic results, it really shows the value of constantly updated, top quality content”.
We’re really proud of the work Reactive London has done for Tesco Real Food and this global industry recognition is a testament to everyone’s hard work and creativity. There will be a few sore heads in the London office this morning but it’s well deserved!