5 Jan 2013 Melbourne

ANZ Buzz #SydFest launches

ANZ Buzz #SydFest launches

ANZ Buzz, built by Reactive as part of ANZ's sponsorship of the Sydney Festival, will enable users to see a personalised summary of their activity at the Festival by connecting with their own social network accounts and using the hashtag #SydFest on Twitter and Instagram and using Facebook check-ins at events.

The site features both a list and an interactive map view, so festival goers can view the tweets, photos, check-ins either as a social feed list, or plotted on a map to help identify festival 'hotspots'.

Says Karen Donaldson, GM Marketing ANZ Australia: "Social media has become an important part of the festival experience and this is another way in which we are supporting Sydney Festival. ANZ Buzz will help visitors track social media activity in one place and ensure the best moments are captured and shared."

Adds Jill Colvin, Head of Marketing, Sydney Festival: "Sydney Festival has a highly engaged audience in the social media space, so we wanted to find a way to aggregate the conversation in one place; helping people find interesting content and connect better with one another."

Be sure to visit the festival, which happens each year in January, and also watch the promotional video here