Do you have what it takes to be the next big thing in the art world? General Pants is making it easy for new artists to be discovered with their initiative, The Bubble. Originally launched in 2008 as a creative mentoring program, and developed and designed by Reactive, The Bubble serves as a commercial platform for young creatives to expose their talents to credible and successful companies. Since the Bubble’s inception, it has unearthed over 4,000 artworks from over 2,500 local and international talented artists.
The redesign gives budding artists the opportunity to submit their work across eight creative categories: Major Label, TV/Film, Graphic Design, Fashion Design, Photography, Art & Illustration, Creative Writing and Blogging/Styling. The winners from each category will have the chance to work with some of Australia’s best streetwear brands as well as winning some terrific prizes.
Many designs submitted to The Bubble have been proudly used in some of General Pants own in-store and marketing collateral and nominated artists have used this platform to launch their own fruitful careers.
General Pants and Reactive have a long standing successful partnership, having worked together for the past five years. Since launching their ecommerce website, social media presence and online community in 2008, Reactive has continued to develop innovative online campaigns, ongoing enhancement and optimisation of the online store and strategic and creative consulting across the business.