Caritas Australia, one of the largest aid and development agencies in the world, approached Reactive to redevelop their existing Web site to support their online growth. The site was in need of a refresh and Reactive’s priority was to effectively communicate the core values, activities and impact of Caritas Australia’s work online.
The Web site refocus needed to increase online engagement and attract new audiences to Caritas Australia. The intention of the design was to provide a high quality user experience for the organisation’s target audience. The fresh, modern layout displays relevant information at-a-glance while prominently displayed visuals encourage users to take action.
This is the second project Reactive has worked on with Caritas Australia. The agency was commissioned to revamp their Global Gifts campaign, an annual Christmas campaign that emphasises the joy of giving by giving to those who have less. Check out the new site here.