4 Jun 2010 Melbourne

Reactive is a multiple finalist in the Online Retail Industry Awards

...Reactive shortlisted in four categories for best retail websites

Global digital agency, Reactive has been shortlisted for no less than four categories in the inaugural Online Retail Industry Awards, which includes recognition for its clever use of online technology, innovative techniques, new initiatives such as social media and website design. Reactive’s retail clients that were selected as finalists in these awards include Jeanswest, General Pants Co., Bras N Things and Crumpler.

Reactive is a finalist in the following four categories:

The inaugural Online Retail Industry Awards are designed to set a standard for online retailers to strive for and will demonstrate what is best practice and excellence in this industry. It’s a crucial step in the development of an internationally competitive Australian online retail industry.

“These awards allow us to establish a standard of excellence baseline against which developments in each of the category areas can be assessed at industry level going forward,” said Andy Powell, Chair of the Judging Panel and Director of Multichannel, Deloitte.

“Put simply, the winners in each category will exemplify what others need to achieve to stay competitive, which will drive the advancement of the industry,” Powell continued.

The winners will be announced at the Gala Awards Ceremony to be held at the Parkside Ballroom, Sydney Convention & Exhibition Centre, Darling Harbour on Thursday 8 July.

“We are thrilled to be finalists in no less than four categories, which we believe is testament to the commitment of the Reactive team to the retail industry over the years and demonstrates that we are the leader in the online retail sector,” said Tim Fouhy, Joint Managing Director, Reactive.

Reactive is a global digital agency with offices in Melbourne, Sydney, Auckland and London that specialises in providing eCommerce and digital solutions primarily to clients in the retail, travel and government sectors. Current clients include Tesco, Cue Clothing, Bras N Things, Tony Bianco, Surf Dive n Ski, Jeanswest, Crumpler and General Pants Group.