Reactive have launched a comprehensive new Web site for NEC Australia (www.nec.com.au) to reflect the information and communications technology provider’s recent change in business strategy. The new Web site focuses on NEC's business and government solutions and also showcases NEC's new brand image.
The new 1,500 page NEC site now reflects the technology giant’s new brand image and positioning, incorporating a colourful yet simple web presence using the tagline, "Empowered by Innovation".
"NEC required a site which accurately reflected our market position and the breadth and depth of our service and product offering", said Craig Norton, General Manager Marketing, NEC Australia. "The old site was incapable of handling the content required for our business and did not offer a user friendly experience for our customers, partners and prospects. Our fantastic new site now clearly differentiates us from our competitors, not only in terms of the amazing user experience, but it also takes us away from the boring greys and blues of the rest of the industry."
NEC wanted to increase the impact of its social media strategy and so the new site enables users to engage with the company via Twitter, Facebook, YouTube and Flickr.
"We selected Reactive to develop our new site because of their deep expertise across all the sophisticated elements of digital media, from user profiling to usability testing, content management and website optimisation. Our new site was built with the user’s needs firmly in mind and by working with Reactive we were able to develop the right content structure to reflect that objective. The Reactive team excelled at every stage of the project and we look forward to working with them as we develop the website further," said Norton.
Check out the new NEC Australia site.