Reactive are pleased to announce the launch of the Tesco Real Food Web site in collaboration with our content partner Cedar.
As one of the largest food retailers in the UK’s Tesco were faced with the challenge of negative customer perceptions towards the freshness of their food. The Real Food Web site aims to address this perception by providing an inviting and inspiring entry point into Tesco’s broad food and drink offering.
The site offers a database of over 1,000 recipes, a glossary of cooking tips and ingredients (including a wealth of video content) and a blog from Tesco food experts making the Web site a one-stop-shop for aspiring cooks of all levels.
The long term goal for the Web site is to be recognised as one of the leading sources of food inspiration and practical advice in the UK – so watch this space!