One of our longtime brand partners Tesco Real Food, recently launched a television series to find Britain’s best Real Food cook through a recipe competition.
Reactive has created the microsite for the TV show which features news updates, video recaps, contestant bios and user-submitted recipes. You can rate, share, and comment on the hundreds of recipes already online.
The Tesco Real Food Challenge campaign includes a content and social media partnership with AOL and promotion through Tesco owned networks to drive traffic to the site.
The Real Food Family Cook Off is broadcast on the UK’s Channel 5 every Tuesday at 7:30pm. To view previously aired episodes and for recipe ideas, visit the Web site here.