Reactive

Cedar are a leading British customer magazine publisher, with clients including Tesco, Nikon and British Airways.

The Cedar Web site was launched to coincide with and compliment a rebranding and office move, in early 2008.

Strategy

The Cedar site needed to both educate and inspire. The majority of site visitors are prospective or existing customers, Cedar wanted to excite them by showcasing the fantastic quality of magazines they publish.

Adobe Flash was used, bringing the new branding to life in an engaging way. Areas of the site that update often are managed through cManager, Reactive’s flexible Content Management System.

The Solution

The design of the site is engaging and reflects the personality of the Cedar brand. Subtle use of animation reflects the printed-page and magazine design. Bright colour and imagery commands attention and sets the site apart from Cedar’s competitors.

Despite being built in Flash, there is a text-only alternative optimised for search engines and performance in natural search has improved since the site launch.

Facts and Figures