Brief
The Australia Business Arts Foundation is an organisation that connects the arts, business and donors. The AbaF has helped change the culture of private sector support for the arts in Australia and built the capacity of the arts, business and donors to connect with each other. Reactive were selected by the AbaF to redesign their Web site www.abaf.org.au.
The objectives for redeveloping the Web site were to increase the usability of the site for a better browsing experience and to increase the online engagement with visitors by providing regular content to inspire, connect and enable.
The focus is on illustrating the 'creative connector' through the Web site's look, feel, function and structure.
The AbaF’s target audience are arts organisations and artists wanting to connect with donors and patrons of the arts in Australia. The AbaF also wishes to connect volunteers with suitable programs and businesses.
Design & Strategy
The strategy behind the project was to use expressive imagery that provides an accurate representation of AbaF’s activities and success stories.
The creative team at Reactive worked with AbaF to use three types of expressive images that best suit the look and feel of the site. The types of imagery, human, abstract and documentary are used on different pages throughout. B&W and colour is used and all images were carefully chosen to evoke interest.
A colour-coding system is used for each main area of the site, adding further interest.
Solution
The result is a unique platform that provides a gateway to support of the arts in Australia.
The new site uses cManager 5. Reactive created custom, easy-to-use modules for the AbaF team to edit and manage site content. This ensures that AbaF have control to maintain a consistent presentation of some of the more complex Web site content areas and resources.
The Web site has links to AbaF’s social media accounts, encouraging visitors to connect with the organisation on other networks.
Results
The new redesign has been a resounding success. Additionally, private sector support for the arts has increased according to a new report from AbaF.