Solution
The DonateLife Web site is a critical element of the Federal Government's national awareness and education program that seeks to encourage a national, informed conversation about organ and tissue donation.
The site provides consistent factual information to assist and ensure all Australian families talk about organ and tissue donation and make their wishes known to their family. The site also encourages people to view it as their responsibility to find out the wishes of their loved ones.
The DonateLife Web site is built using Codagenic’s popular .NET Content Management System, cManager.
Along with the new Web site, Reactive worked closely with Search Marketing agency Reseo to implement a social media campaign, including a Facebook Page and Twitter campaign.
Results
The DonateLife Web site won the 2011 AIMIA Award for Best Government / Non-Profit Web site