Brief
Reactive has been partnering with General Pants Co.'s as it's digital agency for the past three years. Since successfully launching their ecommerce website, social media presence and online community in 2008, Reactive has continued to develop innovative online campaigns, ongoing enhancement and optimisation of the online store and strategic and creative consulting across the business.
As one of Australia's most successful online stores, General Pants Co. has lead the way in Australian ecommerce, continuing to grow at above-market rates.
Solution
Reactive's online store provides General Pants Co. with all the tools and flexibility required to run a high volume ecommerce site, with weekly merchandising and promotional updates.
Our design solution also allows for the complete customisation of the look and feel of the website via our back-end solution: cStore and cManager. Using an intelligent structure and grid, the integrity of the design is maintained ensuring a consistent and user-friendly experience.
Other notable campaigns, functionality and platforms we have delivered include:
- the bubble - a highly successful online campaign and community platform which increased traffic by 400%, referral traffic by 1000% and built the database by 25%
- Major Label - music community
- Denim fit guide
- Rich LookBooks with enhanced functionality and interactivity
- Product reviews and ratings
- Wishlists and gift store
- Company Intranet, for in-store staff and head-office collaboration and communication
- Corporate website for the General Pants Group
Results
Our work for General Pants Co. continues to exceed all KPIs, with continued traffic and sales growth with ongoing improvements to conversion rate.
The community section, the bubble, has thousands of active users and continues to grow.