Brief
As one of Australia’s leading fashion retailers, Surf Dive & Ski were looking for a new Web site that would accurately reflect their brand and serve as a dynamic communications and eCommerce platform.
Surf Dive & Ski also required a robust solution which could evolve over multiple seasonal campaigns, from year to year, without the need for costly redesign or redevelopment as well as deliver against ambitious online sales targets.
Design & Strategy
To kick-off the design process, Reactive began with an intensive strategic planning phase. We interviewed key stakeholders within General Pants Group, ensuring that we had a detailed understanding of the communications, operational and technical requirements.
Reactive recommended the use of Codagenic's state of the art Content Management System, cManager and eCommerce platform cStore, which would allow all content to be kept up to date within the site quickly and easily, address the need to add and remove products, deliver promotions instantly and manage online competitions.
Solution
Working to a tight deadline of two months, Reactive focussed initially on developing a design system which interpreted the Surf Dive & Ski brand for online, which would be flexible and robust to allow for varied seasonal campaigns as well as tactical promotions.
Reactive’s solution delivers unprecedented flexibility to the customer, allowing complete customisation of the look and feel of the Web site via the Content Management System. Combined with a robust structure and grid, the integrity of the design is maintained ensuring a consistent and user-friendly experience.
Results
Since launching the new site, sales targets have been exceeded, and Surf Dive & Ski are extremely happy with the results and the continued success of the site.