Reactive proposal stood out from the others we had received for Mirvac Hotels & Resorts 'Best Year Ever' Promotion.
The brief was relatively complex: replace a traditional offline summer promotion with an innovative strategic initiative to promote customer engagement and recognition of our array of products situated in a variety of locations.
The strength of the Reactive proposal was that they managed to identify a keystone of the broader marketing strategy into a yearlong tactical web engagement. Along the way we have benefited from taking our first steps into the realms of social media with a carefully articulated strategy and engagement strategy via our www.thebestyearever.com.au website. Not only was the strategy sound – but we found that the scoping, design, production and maintenance environments allowed us to maintain momentum with our project and with the agency.
Reactive continue to provide engagement ongoing which is not always the case once a large scale project is completed and this is testament not only to the broader skills of the team but to the excellent project management we get from our Reactive contact point.
Though the quality of the work, strength of the insight and technical acumen of the team have been vital to our projects’ success – it’s really the interpersonal interactions that have solidified the project. The entire Reactive team are really good people to work with and I unreservedly recommend their services.